Antabax, a trusted and innovative antibacterial personal care range of body wash and hand cleansing products is providing 24-hour all day 99.9% antibacterial protection and greater peace of mind to consumers in Sabah through the Stay Clean & Healthy with Antabax Corporate Social Responsibility pilot project that was launched at City Mall, Kota Kinabalu.
The pilot project will see selected hospitals in Kota Kinabalu namely Rafflesia Medical Centre, Damai Specialist Hospital and Sabah Medical Centre, supplied with Antabax products and education materials for use in common areas. The campaign is set to reach more than 50,000 hospital staff, patients and general visitors.
Lam Soon Marketing Manager (Household and Personal Care, Marketing Division) Ms Carmen Foo said that the Antabax has been growing very steadily in terms of new and innovative products in the range as well as in consumer acceptance and demand.
“Antabax is always innovating by being the first with products such as hand sanitiser spray and introducing contemporary fragrances and skin vitamins to our products while maintaining 24-hour all day antibacterial protection. We are changing the entire category by adding a strong lifestyle element to our antibacterial products in line with the wants of today’s modern consumers,” Ms Foo said.
“Antabax’s success in Sabah is due to our innovative and quality products as well as the growing awareness among people in Sabah on the need for overall hygiene for better health.”