Sabah Lunch + Fellowship = Blessed CSR Initiative

One busy friendly cooking competition organized by Ayam Brand

Always in for a surprise when coming to working on corporate social responsibility related initiative for our client.  I went to Kota Kinabalu with my colleague few days ago for Ayam Brand Community Care Initiative 2012 with the theme ‘Convenient, Nutritious & Healthy Meals for Charity’ , which is a fifth year running campaign by the brand.  For Sabah, we have selected Montfort Youth Training Centre as the host of the event, with the participation of Montfort as well as Pusat Kebajikan Care Haven, Rumah Kanak-kanak Kota Kinabalu and Yayasan Kebajikan Suria.  

“We want our charity campaign to be memorable, educational and fun for the children and we hope to impart healthy eating habits among them” Mr. Wang explained. “Every year, we try to increase the number of recipients in terms of the number of homes and residents. This year, we have added 3 homes to the program” Stanley Wang, General Manager of Ayam Brand East Malaysia explained.

The brand will continue to mobilise the online community to participate in the Ayam Brand Community Care Campaign 2012 through social networking site Facebook  with its ‘1 Like, 1 Can’ campaign that will see each new fan of the Ayam Brand fanpage increasing the brand’s contribution to the campaign by another can.

Bro. Steven, Public Affairs and Fund Raising Officer of Montfort Youth Training Centre who spoke on behalf of all the recipient homes in the Sabah region said that the contribution of convenient, healthy and nutritious canned food from Ayam Brand was very much appreciated by all the recipient homes as it added variety and nutrition to the resident’s regular diet and was quick and convenient to prepare.

Want to express our thanks to Bro. Steven, Sis. Helena, Montfort board of directors and committees, and the students for their kind assistance for making the event a success.  Not forgetting to highlight that we enjoyed the fellowship with the team during lunch.

Also, thanks to Bro. Steven for showing us the newly built St Paul On the Hill Chapel, which does not lack anything.  All through the blessings from the kind corporate tycoons in Sabah.


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