‘Lat-Tali-Lat-Tali-Tam-Plom’ – do you remember this familiar refrain from your childhood? In our digital age of smartphones, tablets and laptops filled with interactive games, children are rapidly losing the rich heritage of traditional games.
Antabax, a trusted and innovative antibacterial personal care range of body and hand wash products that provides 24-hour protection against 99.9% of germs has taken the lead to reintroduce traditional games to children through a reality game show.
The 10-episode half hour series is a Malaysian first as it uses traditional games to teach good hygiene. It is aptly titled ‘Lat-Tali-Lat’ and will air from October 6 on Astro Ria, Channel 104 at 6.30pm.
Antabax ‘Lat-Tali-Lat’ is a collaboration between Lam Soon Edible Oils Sdn Bhd, the brand owner of Antabax and Malaysia’s leading integrated consumer media entertainment group, ASTRO.
It features 24 participants from primary school who will compete in unique Malaysian traditional games such as ‘Baling Tin’, ‘Konda Kondi’, ‘Tarik Upih’, ‘Galah Panjang’, ‘Tuju Tin’ and ‘Keting Ting’.
The parents of the participants also play a role, as they may be creatively ‘punished’ for their children’s mistakes.
Total prizes exceed RM40,000 with the winning team receiving RM15,000 in education funds, RM1,000 for the school they represent, product hampers from Antabax, tickets to Legoland and Hello Kitty Land as well as Swatch watches.
Hosted by award-winning comedic duo, Jambu, it is packed with healthy competition as well as health and hygiene tips. It is expected to appeal to all age groups from grandparents and parents who can reminisce about the games they played as children, and will be a journey of discovery for children who may not have realized how entertaining pebbles, coconut fronds and lines drawn with chalk could be.
Nostalgic, educational and rich in heritage ‘Lat-Tali-Lat’ will make ideal family time viewing, and may even keep children away from phones, tablets and game consoles for long enough to help them rediscover the joy of social interaction with other children and adults, and to get physically active.
According to the General Manager of Household and Personal Care, Marketing Division, Lam Soon Edible Oils Sdn Bhd, Mr. Francis Ng, Antabax has been championing good health and hygiene in creative ways to help more people adopt and practice a healthier lifestyle.
“Sharing the message of good hygiene and healthy practices can get repetitive and boring. Antabax is always exploring new ways of making this important message relevant and exciting. We innovative through extensive Research and Development to create our new product lines and variants, and we practice the same innovation in our communication with consumers and the public,” Mr. Ng said.
“This year Antabax has worked directly with more than 40 schools to revive interest in Tepuk Amai-Amai or patty cake as a way of making the message of good hygiene fun for kids. The Lat-Tali-Lat series sees us continuing the championing of traditional Malaysian games as a way to preserve our culture and heritage and to keep it alive for future generation. The strong messages on good health and hygiene practices in the series is an added benefit as preparedness for possible epidemics such as influenza,” Mr. Ng explained.
According to studies a human hand is host to nearly 150 different bacteria species on average, while 80 percent of all infection is transmitted via unclean hands. A simple hygiene habit – washing hands with soap or sanitizing hands could significantly reduce these figures.
“For Antabax and for Lam Soon, we aim to connect with people, communities and culture to make a meaningful impact. The Lat-Tali-Lat series is our contribution to teaching important lifestyle habits and preserving shared Malaysian culture,” he added.
The event included an exciting challenge for members of the media that required them to face off in traditional games such as Five Stones, Pick-up Sticks and Bottle Caps, against some of the children who participated in the Lat-Tali-Lat series.
“We hope that more people will tune-in with their children to relive some of the best times of their childhood and to help children rediscover these games, while learning about health and hygiene,” Mr. Ng said in closing.
Antabax Lat-Tali-Lat series will be on air from Sunday, October 6, 2013 at 6.30pm with a repeat telecast every Saturday at 9pm on Astro Ria Channel.