Antabax, an antibacterial personal care range and the Ministry of Health Malaysia joined forces for the second consecutive year to raise awareness and accelerate hand washing behavior change on a national scale through the Antabax National Hygiene Month 2013 program that reached more than 7 million people this year.
The campaign is believed to be still among the largest public-private hand hygiene campaigns ever undertaken in the nation by a private corporation with the purpose of increasing the hygiene awareness in the country.
The Ministry of Health Malaysia, Ministry of Education, MAHEO (Malaysian Association of Health Education Officers) and Antabax, supported by 40 schools nationwide; with involvement of the teachers, students and parents.
According to Lam Soon Edible Oils Sdn Bhd’s General Manager, Household and Personal Care, Marketing Division, Mr. Francis Ng, this year’s campaign reaches with more creative elements to reinforce the need of good hygiene.
“As a Malaysian brand, Antabax has taken the lead to educate Malaysians to be more aware of hygiene. We have used the traditional game of patty cake known locally as ‘Tepuk Amai-Amai’ to engage teachers and students through music, rhythm and music so that they can remember the important message of good hygiene better,” Mr. Ng said.
Antabax, completed its annual National Hygiene Month initiative which was rolled out nationwide from April to August 2013.