Ayam Brand, a household name in Malaysia for more than 120 years is back its annual corporate social responsibility initiative.
@aboutcom_my team was traveling with the Ayam Brand team to Johor Bahru to kick start the campaign.
What is different about this campaign if compares with previous ones? It is all about creativity. This time round we let the children to express themselves not through food, but via the arts and crafts.
The end result? Superb.
I have the opportunity and privilege of talking to the representatives from the charity homes in Johor, one thing I could possibly conclude is that, they are filled with love. Not just any kind of love but the agape.
I also got to learn from a reverend that boys love to quarrel and fight about everything. I told reverend that I thought our kids must be abnormal, and I was assured that our sons are absolutely normal.
The campaign was launched in Johor with contributions to Pertubuhan Kebajikan Anak Yatim Johor, Pertubuhan Kebajikan Shan De Johor Bahru Johor, Esther &Daniel Home, The Love Foundation and Pusat Kebajikan Care Heaven. The event was held at Pertubuhan Kebajikan Anak Yatim Johor, here today. Representatives were on hand to receive the products that included Ayam Brand mackerel, tuna and baked beans.