Ayam Brand, a household name in Malaysia for more than 120 years, famed for being a natural source of nutrients from its canned food that has no added preservatives nor added MSG is on a mission to help the underprivileged get creative through its ‘Healthy Diet for Creativity’ Charity Campaign 2014.
Now in its seventh year, the Ayam Brand Charity Campaign will see contribution of its products, sufficient for daily consumption over two months, for all residents at 48 charity homes across 10 regions in East & West Malaysia. It will provide more than 2,200 underprivileged children, disabled and old folks with convenient and healthy food that can be eaten without cooking, or quickly prepared for a tasty meal.
Ayam Brand’s Corporate Social Responsibility program has benefitted more than 13,200 people from 264 charity organizations. The campaign was launched in 2008.