Antabax, the trusted personal care range in Malaysia emerges as the official partner for Sony Pictures’ latest action-packed superhero sequel, The Amazing Spider-Man 2: Rise of Electro.
Teaming up with the latest web-slinging instalment of the friendly neighbourhood superhero comes with a significant objective of raising awareness on responsibilities that come with maintaining good personal hygiene.
According to Lam Soon Edible Oils Sdn Bhd’s Household and Personal Care, Marketing Division General Manager Mr. Francis Ng, what relates Spider-Man with Antabax is both parties’ commitment in fighting off evil forces.
“While Spider-Man is committed to fighting crime and keeping neighbourhoods safe with powerful web-slings, Antabax fights off germs and ensures everyone stay clean, fresh and protected with its powerful antibacterial formula,” Mr. Ng said.
With The Amazing Spider-Man 2: Rise of Electro set to hit Malaysian cinemas on May 1, 2014, Antabax will embark on its latest campaign beginning with Sony Pictures Television Networks, Asia’s AXN (Astro Ch 701). This month, Antabax will sponsor the celebration of the last battle won by the superhero in the previous film Spider-Man 3, airing on April 24, Thursday at 8.30pm on AXN.