Ayam Brand, a household name in Malaysia for more than 120 years, famed for being a natural source of nutrients from its canned food that has no added preservatives nor added MSG is on a mission to help the underprivileged get creative through its ‘Healthy Diet for Creativity’ Charity Campaign 2014.
Now in its seventh year, the Ayam Brand Charity Campaign will see contribution of its products, sufficient for daily consumption over two months, for all residents at 48 charity homes across 10 regions in East & West Malaysia. It will provide more than 2,200 underprivileged children, disabled and old folks with convenient and healthy food that can be eaten without cooking, or quickly prepared for a tasty meal.
Ayam Brand’s Corporate Social Responsibility program has benefitted more than 13,200 people from 264 charity organizations. The campaign was launched in 2008.
The campaign was launched in KL with contributions to Rumah Hope, Rumah Ozanam, Rumah Kebajikan Nurul Hasanah, Rumah Kasih Harmoni, Our Family Home, Lovely Nursing Centre, Rumah Anak-anak Yatim Shifa, Rumah Bakti Nur Syaheera and Yayasan Anak-anak Yatim Pinggir TTDI. The event was held at the National Visual Arts Gallery.
Representatives of the charity homes were on hand to receive the products that included Ayam Brand mackerel, tuna and baked beans.
Homes in Penang, Johor, Perak,Kelantan, Terengganu, Kedah, Perlis, Negeri Sembilan, Pahang, Sabah and Sarawak will also receive contributions.
Ayam Brand emphasizes the contribution of its canned fish products as many charity homes lack regular access to fish such as tuna and mackerel that are a good source of Omega-3, which is an essential fatty acid that our body cannot produce. Omega-3 may help to prevent coronary heart disease, promote healthy nerve activity, improve vitamin absorption, maintain a healthy immune system and promote cell development. Omega 3 is also important in the development of vision and brain among children.
As many homes face staffing shortages, Ayam Brand canned food products are an ideal option for them to prepare meals quickly without any mess or trouble.
This year saw the introduction of the Ayam Brand Creative Art Challenge with the theme ‘Red and Yellow’ which echoes Ayam Brand’s corporate colours. It aims to encourage creativity, self-expression, hand-eye coordination and teamwork.