WOOX Innovations, a subsidiary division of Philips that manages the complete portfolio of Philips-branded headphones and headsets, has launched the worldwide ‘You Need To Hear This’ campaign, in Malaysia.
The campaign features videos of Malaysians using their Philips headphones to interact with digital content be it music, games, movies and more at schools, colleges, universities and homes in the Klang Valley.
Among the featured Philips headphones users is Tuan Attif, a Marketing & Management student from KDU who is also a member of a Team NAGA, competitive E-Games unit.
For competitive gamers, gaming headphones such as the Philips M1BT are a must as they provide more audible game sounds for improved competitive game-play, enhanced communications with teammates as these headphones include built-in microphones to chat with team members, compatibility between game consoles and off course isolating sound so as not to disturb others.
According to Tuan Attif, the Philips M1BT headphones allow him to fully appreciate e-games and to work better as part of a competitive team.
“Video games now are big budget productions with excellent sound quality. With the Philips M1BT headphones I can detect sounds that I couldn’t hear before thanks to the amazing frequency response. This is important because often there are audible clues in game-play. Being able to hear these cues give you faster reaction time, and you can also locate competing players more accurately and easily through their foot-steps, power-ups and actions,” he explained
“Focus is paramount in e-gaming. The noise cancelling of the Philips M1BT is very good as it blocks out noises that are not part of my team, allowing for extra focus during the game. I’m gaming for long stretches and it is important that all my equipment including my headphones contribute to my comfort and don’t crack under pressure – the Philips M1BT delivers.”
According to Mr. Andrew Tan, Business Leader for WOOX Innovations Malaysia, the Philips You Need to Hear This campaign aims to engage those people who are driving emerging cultural trends, particularly in music and digital content.
“There is no better way to do this than by offering exactly what they are looking for: superior sound quality whenever and wherever they may need it. In addition, WOOX Innovations is also bringing in various models of Bluetooth-enabled head phones, for no wires attached comfort and convenience,” Mr Tan said.
With the growing popularity of competitive e-games for DoTA 2, Counter Strike, Sudden Attack, and FIFA, Philips Fidelio M1BT’s specification fits the needs of competitive gamers perfectly.
Utilizing the latest Bluetooth 4.0 standard, the Philips Fidelio M1BT Bluetooth® headphone is ready to connect with any APT-X (Android), AAC (Apple) and SBC device for superb, high definition musical enjoyment. The materials used for the Fidelio M1BT Bluetooth headphones have been carefully selected to ensure comfort in long usage hours and enhanced sound performance, coupled with memory foam earpads with breathable materials that disperses pressure and heat build-up. The headphones received the 2014 CEA Innovation award, under the headphone category.
“The wireless connectivity of the Philips Fidelio M1BT gives me the freedom to focus on the game, sans cables that can get in the way. The design is awesome,” Tuan Attif elaborated.
Kevin Yan Lin Naing, another member of the team NAGA added “As a first-person shooter (FPS) player sound clarity helps us determine where members of opposing teams are located. The Philips Fidelio M1BT gives a huge advantage!”
Harith Asmdy, also a Team NAGA member and a final year Mass Communications student got to know about the Philips Fidelio headphones through friends who recommended it for its superior audio projection and easy connectivity. “The design is classy and yet practical for gamers, definitely a must-have,” Harith said.
Initially focused on the UK and Germany, the Philips You Need To Hear This campaign is now being rolled out globally. In addition to its online presence, the global campaign also includes exclusive video premieres, access to unique gigs, unique artist sessions, festival participation, pop up events, tables you need to hear and much more. If you want to explore innovation in sound for yourself, go to www.youneedtohearthis.comnow, or the Facebook Page www.facebook.com/PhilipsSoundMalaysia.
The Philips Fidelio M1BT retails for RM1,199 and is available at all major retail outlets in Malaysia.