XOX Mobile has announced that it has secured the prestigious title sponsorship of the Football Association of Malaysia Cup, ahead of the hotly contested finals between Kelantan and Singapore on Saturday, May 23, 2015.
The FA Cup final will see Kelantan meet LionsXII at the Stadium Bukit Jalil, with a full-house of 70,000 football fans attending.
XOX Mobile is the most promising and fastest emerging mobile network in Malaysia, now serves 720,000 subscribers. It is known for its wide and fast coverage, and plans that appeal to those cost savvy mobile users.
A joint press conference to mark the occasion was held today at the Bukit Jalil Stadium with XOX Mobile and FAM representatives present.
The Group Managing Director of XOX Berhad, Datuk Eddie Chai said that the company is excited about the sponsorship and partnership which took some time to materialize as there were also other brands competing for the title sponsorship.
“XOX is delighted to secure the coveted title sponsor position and extend our support of the League. As a proudly Malaysian brand it is important that we step up to support the growth, and improvement of quality and reach of local football,” said Datuk Eddie Chai.
“Malaysians are football crazy, and the support for the local league among fans is booming. We see it as a way of connecting with football fans, our consumers and with league players as well as players with potential. We’re tapping on footballs’ power to unite people and fill stadiums, homes and mamak stalls with energy and passion.”
“It is more than a game but an integral part of Malaysian society, and XOX Mobile takes it as our social responsibility to nurture and grow the beautiful game,” Datuk Eddie explained.
Football Association of Malaysia and XOX unveiled the FA Cup Man of the Match trophy, which will be awarded to the best football player for the FA Cup final on Saturday. The Man of the Match will also receive RM10,000.
The title sponsorship of the FA Cup is XOX’s latest triumph in sports sponsorship. The brand is also the official Mobile Technology Partner of Badminton Association of Malaysia (BAM) and the company supports BAM in the development of the badminton in the country.
The Football Association of Malaysia is proud to partner with XOX and applauded the sponsorship as a positive move to have more Malaysian companies to join forces with the association in developing the sport.