Antabax, a trusted and innovative antibacterial personal care range, leading retailer Giant and Malaysia’s largest pharmacy, health and beauty retail, Guardian are collaborating on the “Shared Health, Shared Hope” (“Kesihatan Dikongsi, Harapan Diberi”) fundraising campaign in support of Women’s Aid Organisation (WAO).
The campaign that will run from June 1, 2015 to July 31, 2015 will see 5% of sales from the entire Antabax antibacterial personal care range from all Giant and Guardian outlets nationwide channeled to WAO in support of its Refuge and Child Care Centre.
WAO, which was founded in 1982, aims to create a society that is free of violence against women. WAO provides emotional, social and material support for survivors of domestic violence; strengthens the capacity of women that have been abused to manage themselves by providing temporary refuge services; and creates awareness on issues of violence against women.
Often forgotten are the children who may be traumatized, threatened and unable to cope with the violence within their families.
For these children, home is not a refuge. Their exposure to domestic violence can have a powerful and profound impact on their lives and hopes for the future. Studies show that children who witness domestic violence are more likely to be affected by violence as adults, either as victims or perpetrators.
According to Ms Angeline Sim, Group Product Manager, Household & Personal Care, Marketing Division of Lam Soon Edible Oils Sdn Bhd, the brand is actively working with different organizations to bring about positive change and better outcomes for those in need. As a family focused brand, Antabax is invested in helping children, women and men in terms of physical, emotional and social health towards building a healthier and stronger nation.
“Charity fundraising is a an annual event for Antabax, and as we enter into Ramadan and the festive Aidilfitri season we want consumers to think about those who need their assistance to start afresh and to have access to the same benefits that many of us take for granted. For those women and children who have sought help from WAO to break out of the cycle of violence, Antabax working with Giant and Guardian, would like to be able to lend a hand in their time of need through the support of our users. Ideally we would want families who are breaking out of the cycle of violence to have a happy and safe environment to celebrate the festive season, and a base to start their new lives,” she said.
Ms Ellen Wong Ching May, Senior Category Manager, Merchandising-Health & Beauty of GCH Retail (M) Sdn Bhd said, “Giant is proud to continue our successful collaboration with Antabax for the fifth successive year, by bringing the strength of our strategic network of stores to help raise funds for WAO. All our 129 stores across Malaysia will be participating in this program,” she said.
WAO’s Executive Director, Ms Sumitra Visvanathan said that WAO through Refuge and Child Care Centre, offers an important service for women and children who need refuge and as they make the decision to break the cycle of violence. The Refuge and Child Care Centre is the base for a few hundred women and children every year as they rebuild their lives.
Currently, The Refuge and Child Care Centre provide shelters an average of 100 women and 120 children every year. The Refuge occupies a space of approximately 12,000 square feet, and has five bedrooms, six bathrooms, a kitchen, an administration office and a storeroom.
“We require a minimum of RM1.2million annually for our programs, and much of this comes from corporate and individual donors. We have been blessed with committed donors over the years. Antabax and Giant are supporting us for the second time and we welcome them again to the list of women-friendly organisations that support us,” Ms Visvanathan said.
Also present at the launch is songstress Ning Baizura that lending her beautiful and powerful voice to the audience.
“Children who are exposed to violence at home need trusted adults to turn to for help and comfort, and services that will help them cope with their experience. WAO is capable is giving the children the safety and help they need to have a better future in life. I hope more people will support this campaign because the women and children we help are somebody’s daughters, somebody’s sisters, somebody’s mothers, and somebody’s friends. Let us make them somebody special through our gift of hope,” said Ning Baizura.
To support WAO, drop by any Giant or Guardian outlet and purchase any Antabax product. To find out more about the Antabax Shared Health, Shared Hope charity fundraising, please visit www.facebook/NewAntabax.