Fruitale FairWhite UV, a leading personal care purveyor, has debuted its Ultimate Protection Shower Cream range that is naturally antibacterial, killing 99.9% of germs, and enhanced with refreshingly fruity scents to appeal to the growing market of green-conscious consumers who desire natural and traditional remedies without the fuss of home preparation.
The range boasts three variants namely Clinicare, Freshcare and Vitacare that have a rich and luxurious formulation that lathers well and rinses off easily without any heavy residue.
Each variant pairs a natural essential oil with a complementary fruity scent for a fruity floral fragrance profile that provides a lingering aroma that lasts all day for freshness that counters our humid tropical weather.
The well-selected natural essential oils include Chamomile, Peppermint and Rosemary that have traditionally been used across different cultures for various remedies due to their antimicrobial property. These natural essential oils are also known to soften and condition skin.
Fruitale Antibacterial Ultimate Protection Clinicare is enriched with Chamomile oil that has been employed as an antibacterial remedy since ancient Egyptian times. With regular usage skin is left in better condition feeling softer, smoother and truly renewed.
The soothing scent of chamomile is paired with the sweetness of Cherry for a calming shower experience that is great to start the day as it helps to put you in the right frame of mind to face the hectic day ahead.
Fruitale Antibacterial Ultimate Protection Freshcare features Peppermint oil that gently cleans and purifies skin while moisturizing and balancing pH levels for gorgeous skin that gleams with health. The zesty scent of Mediterranean Citrus and the minty fragrance of peppermint is invigorating and is the perfect pick-me-up in the morning shower.
Fruitale Antibacterial Ultimate Protection Vitacare combines Rosemary essential oil, that is familiar to us from its use in cooking and preserving foods, to nourish and protect skin naturally, leaving it feeling clean, soft and smooth. The efficacy of Rosemary has been known since Anglo-Saxon times as a medicinal herb that is antibacterial, antioxidant and astringent making it ideal for killing germs. The herby scent of rosemary combined with the exotic delicate sweetness of Mangosteen makes for a complex fragrance that is enchanting.
The Fruitale Antibacterial Ultimate Protection Shower Cream range is accredited Halal by JAKIM, giving Muslim consumers full confidence in using it.
According to Lam Soon Edible Oils Sdn Bhd, Household & Personal Care Group Product Manager, Ms Angeline Sim, the Fruitale Antibacterial Ultimate Protection Shower Cream range was developed in direct response to the growing demand for personal care from Malaysian consumers that reflects global health and beauty trends.
“This range arose from consumer feedback for Fruitale to offer a natural antibacterial range, so we are confident that the market is ready for it and that there is demand.
“These fragrances reflect the trend in perfumery for fruity florals, and more complex and contemporary scents that compliment both men and women as the essential oils balance the sweeter scent of the fruits.”
“With Fruitale Antibacterial Ultimate Protection Shower Creams users get antibacterial protection with the natural goodness of essential oils for healthier, smoother and better moisturized skin with an amazing selection of fragrances to keep you protected and refreshed throughout the day,” she said in closing.
Pricing and Availability
The Fruitale Antibacterial Ultimate Protection Shower Cream range is available nationwide, retailing at RM9.60 for 800ml.
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