Ayam Brand™, famed for its wide range of healthy and convenient, preservative-free canned products will be providing 280,000 healthy tuna meals for charity via its annual corporate social responsibility program.
In Negeri Sembilan, the recipients include Persatuan Kebajikan Anak-anak Istimewa Harapan Negeri Sembilan, Persatuan Kebajikan Penjagaan Anak-anak Yatim, Orang Kurang Upaya dan Orang Tua, Pusat Jagaan Baitul Mahabbah, Pertubuhan Anak Yatim Darul Aminan, Asrama Anak-anak Yatim Dan Miskin Murad Foundation and Persatuan Kebajikan Kanak-kanak Rhema Seremban.
The brand has proven that quality canned food can be part of a healthier diet through its work in promoting healthy eating habits among children and adults with professional bodies, schools, charities and edutainment centers.
Its newly introduced ‘Kids Can Cook’ campaign saw children from participating charity homes learning how to cook simple, well-balanced, nutritious meals under the guidance of celebrity Chef Loke from T-Garden Cooking School.
The campaign is in-line with the Ministry of Health Malaysia’s efforts to fight obesity by educating and encouraging children to make informed food choices.
The children learnt how to prepare four Ayam Brand™ Tuna dishes in a fun and interactive session that was specially developed to suit people of different ages and abilities; namely Tuna Puff, Tuna Sandwich and Tuna Pizza. The Ayam Brand™ team created these recipes with a focus on nutrition, simplicity and convenience.
Ayam Brand™ emphasizes the contribution of its tuna products as many charity homes lack regular access to a good source of Omega-3, which is an essential fatty acid that our body cannot produce. Omega-3 may help to prevent coronary heart disease, promote healthy nerve activity, improve vitamin absorption, maintain a healthy immune system and promote cell development. Omega 3 is also important in the development of vision and brain among children.
According to Ayam Brand™ representative Ms Marie-Magali Falcoz, the brand believes that the Kids Can Cook campaign is an ideal platform for children to gain exposure to culinary skills that can help to build their self-confidence and make them more independent.
“Ayam Brand™ would like to equip children with the knowledge and skills to make not just better food choice but to make their own healthy meals. The good habits and skills they learn at this age will last them a lifetime. Fast food will not be their first option if they can make their own tasty and quick meals. The early exposure to good food can even inspire them to make cooking their career,” she said.
As a mother of three, Ms Falcoz shared her personal experience that early exposure in preparing food can reinforce reading, counting and even logic skills in children.
“Involving children in cooking has many benefits from learning basic maths like counting eggs for example, or learning how to measure volume and weight of ingredients. Cooking promotes literacy by introducing new words and to young children. And it is a good time to bond with a ‘I Can Do It’ spirit,” added Ms Falcoz.
Due to current economic conditions charity homes have been facing shortages as donations from corporations and individuals have fallen. Ayam Brand™’s continued support is timely.
Dato’ Seri Amar DiRaja Ali Azizan, Chairman of Persatuan Kebajikan Anak-anak Istimewa Harapan Negeri Sembilan who spoke on behalf of all the recipient homes in Negeri Sembilan said that the contribution from Ayam Brand™ was valuable as it extended the variety of the residents’ regular diet, and was fast and convenient to prepare.
“Donations and contributions are not as high as last year making Ayam Brand™’s contribution a lifesaver for us. The children enjoy the tuna as it is something different from our usual diet, and we are happy that we are able to provide a healthy option to our usual fare. After these cooking classes we expect that they will enjoy making tuna sushi and pizza,” said Dato’ Azizan.
“We hope with their culinary skills developed from Kids Can Cook campaign today, our children will be more independent and ease our burden by helping our kitchen staff to serve other children at home.” said Dato’ Azizan.