Clean & Clear® Launches Campaign to Help Teenagers Find Their Courage

Take back the mirror with #ReadyFace
Take back the mirror with #ReadyFace

Teenage years can be some of the most daunting, as they experience some of the most drastic developments to their emotional, physical and social well-being during these years. Part of these developments include the struggle to control the blemishes and oiliness surfacing on their constantly changing skin.

These struggles can be particularly difficult for teenage girls, with research showing that a staggering 70% of girls age 15 to 17 avoid their daily activities when they feel bad about their looks and that 7 in 10 girls also believe that they are not good enough or do not measure up in some way[1].


Bearing this in mind, it is no surprise that much of their anxiety and self-judgement revolves around their appearance. In fact, teenage girls spend up to 7.7 hours per week on their looks and in front of the mirror, more than any other demographic[2]. This is worrying, as research also shows that the longer you gaze into the mirror, the more anxious and judgemental you become about your looks.[3]

So how do we empower our girls to be their most courageous self?  How do we help them combat their self-judgement?

Take back the mirror with ReadyFace

Clean & Clear®’s Newly Formulated Foaming Facial Wash that helps prevent pimples, oily shine and blackheads; thoroughly removing oil and dust without over-drying skin
Clean & Clear®’s Newly Formulated Foaming Facial Wash that helps prevent pimples, oily shine and blackheads; thoroughly removing oil and dust without over-drying skin

The experts have spoken: people who smile[4]more frequently or do a power pose[5]feel more confident about themselves.

According to Johnson & Johnson Sdn Bhd, Country Director, Retail Group, Mr Stuart Crabb “As a youth-driven brand, Clean & Clear®  understands the struggles that teens experience. What’s going on in their lives is reflected on their faces – puberty, exam stress, being active in sports and fast food consumption, resulting in breakouts. Breakouts results in self-doubt and loss of confidence. Puberty and teenage angst play havoc on skin and on self-confidence and self-image.”

“At Clean & Clear® we believe that beauty comes from being confident, comfortable and secure in your own skin. That is why we want to introduce teenagers in Malaysia to ReadyFace, a concept that empowers you to channel your most courageous self”, said Mr Crabb. It can be a smile, a look, a gesture, or saying in front of the mirror that provides individuals with the confidence they need to take on everyday challenges.”
 
 
Clean & Clear®’s Newly Formulated Foaming Facial Wash

To help girls find their ReadyFace, Clean & Clear®  has launched a newly formulated, oil-free Foaming Facial Wash that helps prevent pimples, oily shine and blackheads; thoroughly removing oil and dust without over-drying skin. The new Foaming Facial Wash promises to leave skin feeling clean, clear and radiant; and, best of all, controls oil for up to 8 hours!

By getting noticeably clearer, more beautiful skin, teens are empowered to take back the mirror, flash their ReadyFace, and become their most beautiful self.

Clean & Clear® #ReadyFace with rewards that include sets of Essentials Foaming Facial Wash & Oil Control Film.

Teens are encouraged to be part of the movement by sending in their #ReadyFace selfies. For inspiration check out the Hall of #ReadyFace on the Facebook page, and be in the running for attractive prizes including fashion retail gift cards worth RM300 and product hampers worth RM100.

[1] 11 Facts About Teens and Self Esteem https://www.dosomething.org/facts/11-facts-about-teens-and-self-esteem
[2] 11 Facts About Teens and Self Esteem https://www.dosomething.org/facts/11-facts-about-teens-and-self-esteem
[3] Windheim, Veale & Anson (2011) Mirror gazing in body dysmorphic disorder and healthy controls: Effects of duration of gazing
[4] Kleinke, Chris L; Peterson, Thomas R. & Rutledge, Thomas R., 1998, Effects of Self-Generated Facial Expressions on Mood
[5] Power Posing http://blog.ted.com/10-examples-of-how-power-posing-can-work-to-boost-your-confidence/

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