Antabax, a trusted and innovative antibacterial personal care range, in collaboration with leading Malaysian retailer Giant has raised RM25,271.60 in funds for Women’s Aid Organisation (WAO) through its Shared Health, Shared Hope campaign.
The campaign that ran over two months from June 1, 2015 to July 31, 2015 saw 5% of sales from the entire Antabax antibacterial personal care range from Giant and Guardian outlets nationwide channeled to WAO in support of its Refuge and Child Care Centre.
WAO supports women and children suffering from mental, physical and sexual abuse, and also provides temporary refuge services that empower them to determine their own future. It believes that no one deserves to be battered and that all human beings should have control over the conditions that shape their lives.
Since its first CSR campaign in 2009, Antabax has contributed more than RM1 million in cash and product to various non-government organisations to aid those in need.
According to Lam Soon Edible Oils Sdn Bhd , Executive Director, Sales & Marketing, Mr. Allan Khong, the brand is committed to support organisations that provide services to those in need, through contributions towards specific projects, or contributions in kind.
“We focus on a few core areas to support. For example WAO’s work in combatting domestic violence through their support services for victim-survivors of violence is a cause that is close to our consumers and to our brand. Antabax would like to thank our users for their support to the children and women at WAO,“ he said during the cheque presentation at Lam Soon Edible Oils Sdn Bhd’s headquarters.
GCH Retail (M) Sdn Bhd, General Manager of Marketing, Ms. Norine Erica Majaman, noted that the work WAO does to combat domestic violence is important and that this is the second joint campaign where Antabax and Giant are supporting the organization.
“WAO’s need is great, and the work that they are doing to give victim-survivors of domestic abuse a new start is life-changing. This is why we decided on a second campaign in aid of WAO,” Ms Majaman said.
WAO’s Executive Director, Ms Sumitra Visvanathan thanked Antabax, Giant and Guardian for the financial contribution to WAO through the Shared Health, Shared Hope campaign.
“The WAO Refuge and Child Care Centre offers an important service for women and children survivors as they make the decision to break the cycle of violence. In 2014, the Refuge and Child Care Centre sheltered 329 women and children as they rebuilt their lives. The Refuge occupies a space of approximately 12,000 square feet, and has five bedrooms, six bathrooms, a kitchen, an administration office and a storeroom,” Ms Visvanathan said.
She added that a minimum of RM1.2 million is needed annually for their programs and the funds mostly come from corporate and individual donors such as Antabax, Giant and Guardian.
For more information about Antabax, please visit its facebook.com/newAntabax.