Ayam Brand™ Provides 280,000 Healthy Tuna Meals For Charity Via Its Annual CSR Program and Introduces the ‘Kids Can Cook’ Campaign Nine charity homes in Klang Valley receive two months’ supply of products

All the recipients of Ayam Brand Community Care 2015 for KL/SEL, received the product contributions from Tunku Dato’ Mu Tamir Tunku Tan Sri Mohamed, Chairman of Ayam Brand.  On his right is Mr. Ting Seng Hee, CEO of Ayam Brand.
All the recipients of Ayam Brand Community Care 2015 for KL/SEL, received the product contributions from Tunku Dato’ Mu Tamir Tunku Tan Sri Mohamed, Chairman of Ayam Brand. On his right is Mr. Ting Seng Hee, CEO of Ayam Brand.

Ayam Brand™, famed for its wide range of healthy and convenient, preservative-free canned products will be providing 280,000 healthy tuna meals for charity this year via its annual corporate social responsibility program that was held here.

The nationwide Ayam Brand™ Charity Campaign is now in its eighth year, and has benefitted more than 14,800 people from 312  charity organizations!

Besides the much-needed contribution of its food products, the annual corporate social responsibility program added new activities every year to keep children engaged, educated and involved to cultivate healthy eating habits and creativity. Among the activities for children conducted via the program include cooking demonstrations, cooking competitions as well as art competitions.

 The participants of Ayam Brand Community Care 2015 Kids Can Cook workshop, encourage the healthy and tasty meals which can be made at home.
The participants of Ayam Brand Community Care 2015 Kids Can Cook workshop, encourage the healthy and tasty meals which can be made at home.

This year, 48 charity homes from across the nation will receive Ayam Brand™ tuna, mackerel, kernel corn, processed peas, peach slices and baked beans sufficient for daily meals for all residents for two months. More than 1,600 children, disabled, single mothers and old folks will benefit from this sustained aid.

 Tunku Dato’ Mu Tamir Tunku Tan Sri Mohamed, Chairman of Ayam Brand, accompanied by Mr. Ting Seng Hee, CEO of Ayam Brand to visit the Ayam Brand Kids Can Cook workshop, organised in conjunction with the Ayam Brand Community Care 2015.
Tunku Dato’ Mu Tamir Tunku Tan Sri Mohamed, Chairman of Ayam Brand, accompanied by Mr. Ting Seng Hee, CEO of Ayam Brand to visit the Ayam Brand Kids Can Cook workshop, organised in conjunction with the Ayam Brand Community Care 2015.

In Kuala Lumpur and Selangor, the recipients include Rumah Kebajikan Nurul Hasanah, House of Joy, Rumah Aman, Home of Peace, Pusat Jagaan Rumah Juara Petaling Jaya, Rumah Kasih Harmoni, Rumah Sayangan, Rumah Impian Petaling Jaya and Pusat Jagaan Kanak-kanak Sayang.

The participants of Ayam Brand Kids Can Cook workshop, learning from the professional chef on simple, healthy and tasty meals.
The participants of Ayam Brand Kids Can Cook workshop, learning from the professional chef on simple, healthy and tasty meals.

The children had the opportunity to experience being chefs for one day at the professional kitchens of the Starhill Culinary Studio.

Celebrity Chef Loke, demonstrating to Tunku Dato’ Mu Tamir Tunku Tan Sri Mohamed, Chairman of Ayam Brand, and Mr. Ting Seng Hee, CEO of Ayam Brand, the easy way of how to prepare Ayam Brand Tuna Sushi roll, with a simple device made by Ayam Brand at the Ayam Brand Kids Can Cook workshop.
Celebrity Chef Loke, demonstrating to Tunku Dato’ Mu Tamir Tunku Tan Sri Mohamed, Chairman of Ayam Brand, and Mr. Ting Seng Hee, CEO of Ayam Brand, the easy way of how to prepare Ayam Brand Tuna Sushi roll, with a simple device made by Ayam Brand at the Ayam Brand Kids Can Cook workshop.

The brand has proven that quality canned food can be part of a healthier diet through its work in promoting healthy eating habits among children and adults with professional bodies, schools, charities and edutainment centers.

Its newly introduced ‘Kids Can Cook’ campaign saw children from participating charity homes learning how to cook simple, well-balanced, nutritious meals under the guidance of celebrity Chef Loke from T-Garden Cooking School.

The campaign is in-line with the Ministry of Health Malaysia’s efforts to fight obesity by educating and encouraging children to make informed food choices.

The children learnt how to prepare threeAyam Brand™ Tuna dishes in a fun and interactive session that was specially developed to suit people of different ages and abilities; namely Tuna Puff, Tuna Sandwich and Tuna Pizza. The Ayam Brand™ team created these recipes with a focus on nutrition, simplicity and convenience. 

Ayam Brand™ emphasizes the contribution of its tuna products as many charity homes lack regular access to a good source of Omega-3, which is an essential fatty acid that our body cannot produce. Omega-3 may help to prevent coronary heart disease, promote healthy nerve activity, improve vitamin absorption, maintain a healthy immune system and promote cell development. Omega 3 is also important in the development of vision and brain among children.

According to Ayam Brand Chairman, Tunku Dato’ Mu’tamir bin Tunku Tan Sri Mohamed the brand believes that the Kids Can Cook campaign is an ideal platform for children to gain exposure to culinary skills that can help to build their self-confidence and make them more independent.

“Ayam Brand™ would like to equip children with the knowledge and skills to make not just better food choice but to make their own healthy meals. The good habits and skills they learn at this age will last them a lifetime. Fast food will not be their first option if they can make their own tasty and quick meals. The early exposure to good food can even inspire them to make cooking their career,” he said.

“Involving children in cooking has many benefits from learning basic maths like counting eggs for example, or learning how to measure volume and weight of ingredients. Cooking promotes literacy by introducing new words and concepts to young children. And it is a good time to bond with a ‘I Can Do It’ spirit,” added Tunku Dato’ Mu’tamir.

Due to current economic conditions some charity homes have been facing shortages as donations from corporations and individuals have fallen.  Ayam Brand™’s continued support is timely to tide them over during this time.

Ms Justine Morais, representative from Home of Peace who spoke on behalf of all the recipient homes in Kuala Lumpur and Selangor said that the contribution fromAyam Brand™ was valuable as it extended the variety of the residents’ regular diet, and was fast and convenient to prepare.

“Donations and contributions are not as high as last year making Ayam Brand™’s contribution a lifesaver for us. The children enjoy the tuna as it is something different from our usual diet, and we are happy that we are able to provide a healthy option to our usual fare. After these cooking classes we expect that they will enjoy making tuna sushi and pizza,” said Ms Justine.

“We hope with their culinary skills developed from Kids Can Cook campaign today, our children will be more independent and ease our burden by helping our kitchen staff to serve other children at home.” said Ms Justine.

For more information on Ayam Brand™, please visit www.ayambrand.com.my orhttps://www.facebook.com/AyamBrand.Recipes.

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