Ayam Brand™, famed for its wide range of healthy and convenient, preservative-free canned products will be providing 243,000 healthy bento box meals for charity through its annual corporate social responsibility program, for Penang region. Now in its 9th consecutive year as a nationwide program, the Ayam Brand™ Charity Campaign has benefitted more than 16,100 people from 362 charity organizations!
For Penang, about 120 kids benefitting from this CSR initiative.
Yesterday, about 16 kids from 4 charity organisations in Penang participated in a fun filled hands on event held at Black Kettle, on Beach Street. They are from Persekutuan Kebajikan Anak Yatim Islam Pulau Pinang, The Salvation Army Children Home Penang, Cheshire Home Penang and Shan Children’s Home.
Nicholas Nyeow from Ayam Brand presented the product contributions which would last the homes of 2 to 3 months worth of Ayam Brand products such as tuna, mackerel, kernel corn, processed peas, pineapple chunks, peach slices and baked beans.
The campaign encourages children to be independent as well as encouraging them to make informed food choices that are nutritionally balanced. It also serves to introduce foods from other cultures and cuisines for greater exposure.
According to Nicholas, introducing Bento boxes can help children become more independent in making better dietary choices, as well as letting them exercise control over portions, while exposing them to the culinary traditions of Japan.
“Bento box making is a useful daily skill that kids and adults can use to pack food for school or for work. It is a healthy, affordable, and convenient alternative to buying lunch or dinner, and it is easier to control portion sizes, that can be useful in fighting obesity. It helps in developing food appreciation including how to combine flavours and ingredients,” he said.
R. Krishnan, Chief Executive Officer from Shan’s Children Home who spoke on behalf of all the recipient homes in Penang said that the contribution from Ayam Brand™ was valuable as it extended the variety of the residents’ regular diet, and was fast and convenient to prepare.
“Donations and contributions are not as high as last year making Ayam Brand™’s contribution a lifesaver for us. The children enjoy Ayam Brand™ products as much as we do because it is healthy and convenient. They have enjoyed this Bento box making workshop and we hope that they will share these skills and recipes with others,” he said.