Ayam Brand just introduced the cuttlefish with soya sauce earlier this year.
If you love Sotong, then you gonna try this.
Something interesting about this project, Retna actually drew the Sotong for the client. The regional creative team took some time to draw one, but then not to the decision maker liking.
The client spoke to Retna about finding someone to draw it by hand, then they discovered her wonderful skill of drawing.
Here you go, the product packaging, looks so good.
The rest of the press release.
Ayam Brand™, a household name in Malaysia has once again made a local favorite more convenient and accessible with the introduction of Ayam Brand™ Cuttlefish in Soya Sauce and Ayam Brand™ Cuttlefish in Soya Sauce with Chili.
Traditionally, cuttlefish in soya sauce has been a favorite among families and singles looking for a quick, nutritious dish that is satisfyingly savory. Eaten with steaming hot rice, and some fresh, sliced cucumber it is considered a meal in itself.
Ayam Brand™ selects premium cuttlefish that have achieved large size to obtain big cuttlefish chunks. These chunks are then seasoned in soya sauce and quickly cooked to seal in flavor, freshness and nutritional benefits. Those who prefer it spicy can opt for the variant with added chili.