Intimate feminine hygiene is a subject that girls and women shy away from discussing because of our upbringing, cultural and social mores, and self-confidence issues.
However, girls and women need to address intimate feminine hygiene openly and in an environment where they feel safe to ask difficult questions and to seek advice as it is an essential part of their health and well-being.
Enter Orchid, the feminine wash range that combines the best of traditional herbs with dermatologically proven balanced pH through its #Malu?TakMalu! campaign that encourages young women to #BeYourself!
The brand has named trendsetting, straight-talking, actress and television presenter, Sazzy Falak as its brand ambassador to helm this feminine empowerment campaign.
The Orchid Feminine Hygiene Range
The Orchid Feminine Hygiene range contains nourishing and cleansing traditional ingredients such as Manjakani, Kacip Fatimah and Daun Sirih (Betel Leaf) that gently deodorizes, brighten and strengthens delicate skin, providing a balanced solution that caters to every skin type. The gentle formula is designed to enhance hygiene, comfort and intimate balance while helping to reduce itchiness and discomfort caused by natural changes in vaginal pH.
Orchid Feminine Wash is available in three variants of Intim, Romantis and Anggun.
Orchid Appoints Sazzy Falak As Brand Ambassador
Sazzy Falak was chosen as Orchid’s brand ambassador as she represents the dynamism, intelligence, capability and multi-faceted role of modern Malaysian women. A mother of twin daughters, a wife, award-winning actress, popular television host, fashion designer and entrepreneur, Sazzy is an inspiration for those who believe that with confidence, anything is possible.
“As a woman and as a mother of two girls, I’m familiar with the self-confidence issues faced by young women when it comes to what is normal in intimate hygiene. As an advocate for women, I’m proud to be able to share and guide younger women on a journey of discovering themselves, and simply being themselves. Should any of these ladies feel shy or malu, I want to reassure them that it is fine to be ‘Tak Malu!’ in this case, and seize the day,” Sazzy Falak shared.
The #Malu?TakMalu! Campaign
The #Malu?TakMalu! campaign will include roadshows at universities and colleges nationwide to encourage the conversation around women’s intimate hygiene and women’s health and well-being issues.
The campaign aims to educate and create awareness among women to be empowered by their femininity rather than to be ashamed to address concerns that might be causing them to worry or to feel less confident.
Sazzy Falak will be at each roadshow to facilitate and moderator the discussion through a frank and forthright discussion of the feminine health questions that women shy away from.
An on-ground and on-line activation of the #Malu?TakMalu campaign is the Orchid #BeYourself contest that will include the search for three young ladies who will join Sazzy in a short film on furthering the conversation on women’s intimate hygiene. The short film will be developed in collaboration with entertainment heavyweight Metrowealth International Group (MIG).
Prizes for the contest include a total of RM6,000 in cash, product prizes and the opportunity to star in the short film with Sazzy Falak for the champion.
According to Product Manager, Household & Personal Care, Marketing Division of Lam Soon Edible Oils Sdn Bhd, Ms Tan Joo In, Orchid has vast appeal to Malaysian women due to its combination of modern hygiene technology and traditional remedies, and through the appointment of Sazzy Falak to define the brand.
“Orchid understands that every woman is unique, with differing intimate care needs. This is why we have a range of products that go beyond cleansing, deodorizing to whitening the bikini area that often suffers from chaffing. The challenge for Orchid is to get women engaged and empowered in the conversation without being crippled by shyness and lack of self-confidence hence our #Malu?TakMalu! campaign.
“Malaysian women are complex in that they are thoroughly modern, yet strongly tied to tradition, and Orchid has the solution that is perfect for them. Sazzy embodies these values too – modern in outlook, fearless, outspoken and yet strongly traditional as well,” said Ms Tan.
Orchid comes in three variants Romantis, Intim and Anggun. The femininely shaped 210ml bottles retail at RM4.75 each, and are available nationwide.
To find out more about the Orchid #Malu?TakMalu! campaign and the #BeYourself contest please visit https://www.facebook.com/NewOrchidBrand/ .