Ayam Brand’s campaign was made livelier and more competitive with Ayam Brand Junior Chef cooking competition. Themed ‘We Care, We Are Family’, the cooking competition requires teams of two children to prepare, plate and serve a family-favourite dish using Ayam Brand products.
The campaign is in-line with the Ministry of Health Malaysia’s efforts to fight obesity by educating and encouraging children to make informed food choices.
In Johor, the recipients include Rumah Anak-anak Yatim Shafar, Pertubuhan Kebajikan Anak-anak Yatim Islam Kota Tinggi, Asrama Kebajikan Ar-Rayyan, Pertubuhan Kebajikan Insan Istimewa Johor Bahru, Pertubuhan Kebajikan Anak-anak Yatim Johor, and Gateway Community Centre.
Ayam Brand™ emphasizes the contribution of its sardines, mackerel and tuna products as many charity homes lack regular access to a good source of Omega-3, which is an essential fatty acid that our body cannot produce. Omega-3 may help to prevent coronary heart disease, promote healthy nerve activity, improve vitamin absorption, maintain a healthy immune system and promote cell development. Omega 3 is also important in the development of vision and brain among children.