Ministry of Wine is believed to be among the largest wine e-commerce platforms in Malaysia aiming to list more than 5,000 labels of wine in the coming months. Selections will include both Old and New World wines unmatched by any physical wine retailer locally and is expected to be a growth driver for the Group who sees this as the ideal gateway in kick-starting their venture into F&B technology leveraging on the likes of Big Data, Artificial Intelligence (AI), Machine Learning (ML), Digital Payments and Blockchain technology to name a few.

According to Executive Director, Benson Tay, the Group which has established its foothold in the food & beverage, entertainment and lifestyle industry in Malaysia, the next 5 years will be an interesting period of time to watch as markets evolve with transformative outcomes of a more connected business world from participative customer relationships and data-powered decision making.

Edward Leung, Executive Director, Focus Dynamics Group Berhad, Benson Tay, Director of Wine Commerce Sdn Bhd at the launch of Ministry of Wine e-commerce site.

“Businesses, big or small, should take advantage of the rise of this era’s digital disruptions and start empowering their workforces and customers alike,” said Mr. Tay.

The Group was quick to spot the potential for an online e-commerce enabled wine hub that could offer bespoke services to its existing clientele, and to the growing ranks of new wine lovers. Ministry of Wine’s stately grandeur name arose from its vision to be the largest one stop e-commerce and warehouse hub on all things wine in Malaysia. The site is set to enhance customer experience with a slew of bespoke services and curated recommendations catered to the discerning tastes of wine lovers with various secure payment and delivery options available.

Edward Leung, Executive Director, Focus Dynamics Group Berhad, Benson Tay, Director of Wine Commerce Sdn Bhd and Chris Daniel Wong, Deputy President of Malaysia Digital of Chamber Commerce during the launching of Ministry of Wine e-commerce site.

“The appetite for wine is growing in Asia. Wine is evolving from a special occasion drink to a daily indulgence for some. With e-commerce fully taken off in Malaysia, Ministry of Wine was launched to leverage this sweet spot of demand and supply with the need for convenience, and an understanding that fine wine consumers require customised services, curated recommendations, knowledgeable on-call sommeliers and same day delivery. In addition, we have a large pool of customers who are familiar with our other F&B brands and trust us to deliver the same level of services through Ministry of Wine,” Mr. Tay added.