TOP, the No.1 brand in Malaysia brought back-to-school cheer to 500 children from selected NGOs from across the nation, through its ‘A Brighter Future with TOP’ CSR campaign. The campaign is in its 4th year of providing school uniforms and other back-to-school necessities to a total of more than 1,600 children from 18 homes.
TOP collaborated with leading retailer, MYDIN to carry out the CSR fund raising campaign from November 15 to December 15, which saw 30 cents from the sales of selected TOP products from all MYDIN outlets nationwide channeled towards providing the back-to-school necessities for children aged between 7 to 17 years from 18 care organizations.
The school necessities include a full school kit of brand new uniform, school bag and stationery set for each child.
The campaign had two simple objectives, which is to give these children new uniforms that they can take pride in, that can motivate them to achieve more by boosting their self-confidence and self-esteem; and to educate them on the importance of a hygienic lifestyle, including caring for their clothing so that they are clean and hygienically laundered.
Uniforms for children from care organization across the nation will be ready for collection before school reopens, giving the children the peace of mind that they will be dressed for success in the new school year.
Southern Lion Sdn Bhd Marketing Manager, Mr. Leroy Yoon thanked MYDIN and its customers for their generous support of the program that has brought much hope and joy to children.
“We are grateful for the support of MYDIN and their customers, who have given generously to support a cause that is close to our hearts, and that means a lot to children who have much less than what we take for granted. Their kind support has given hope and joy to children who can look forward to starting the school year with new uniforms, just like their other schoolmates. In return TOP is glad to provide the innovation and benefits of our products to all. We are proud to be part of an initiative that is motivating more children to enjoy a brighter future. Our thanks to all TOP users who have made this possible for the fourth consecutive year,” said Mr. Yoon.