
RealRewards, a leading coalition consumer benefit program under RealRewards Group, specialist in loyalty program announces two new business portfolios in conjunction with the celebration of the brand 9th anniversary in Malaysia.
RealRewards, first introduced in 2001 with a membership base on 1.2million, has seen a tremendous growth of membership and has been increased to 5.2million members and 2.8million household members, to date.
The brand has 40 merchants under its belt now – AIA, Chartis, Takaful Ikhlas, Bank Islam, Fotokem, Dunkin Donuts, Econsave, Poslaju, Pos Malaysia, TM Point and Sahabat EON among others. About 20 percent of the merchants have been with RealRewards since its inception. The RealRewards members to collect RealRewards Points on the 800 outlets throughout Malaysia and still growing.
RealRewards will be organizing two days carnival for its members from Saturday, July 31, 2010 to Sunday, August 1, 2010 at Summit USJ, Subang Jaya. These two days carnival celebration will see more than 27 booths offering in store redemption, discounts and great offers and the participating merchants and partners are Poslaju, OGAWA, Readers Digest and among others.

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