I went with my colleague to Kota Bharu for a short day trip, working on a media event for Ayam Brand. The annual CSR event is now in its 9th year, and we are glad the recipients in East Coast are expecting us with wide open arms. Again, with a setup which needed space and infrastructure to accommodate a group of participants, we did not do the event in a charity home, but at a cafe or restaurant instead. Good to meet most of the recipients in person, although we have been communicated over phone calls, and email for some months.
Ayam Brand™, famed for its wide range of healthy and convenient, preservative-free canned products will be providing 243,000 healthy bento box meals for charity through its annual corporate social responsibility program, for Penang region. Now in its 9th consecutive year as a nationwide program, the Ayam Brand™ Charity Campaign has benefitted more than 16,100 people from 362 charity organizations! For Penang, about 120 kids benefitting from this CSR initiative.