• XOX Mobile Names Malaysia’s Number 1 Shuttler, Dato’ Lee Chong Wei As Its Brand Ambassador

    XOX Mobile, the mobile operator that is growing from strength to strength has named Malaysian hero, and number 1 shuttler, Dato’ Lee Chong Wei as its brand ambassador. XOX Mobile has been on an uptrend, registering a profit for the last four quarters, and posting profit after tax of RM1.17million, on the back of RM90.95million in revenue for financial year ended June 30, 2015.

  • Lam Soon Sweeps The Brand Laureate Awards 2014-2015

    Lam Soon Edible Oils Sdn Bhd was a big winner at the Brand Laureate Awards 2014 – 2015, sweeping four awards including the Billion Dollar Brand, Brand Leadership FMCG Man of the Year, Platinum Brand for Knife Cooking Oil and Signature Brand for the Antabax antibacterial range. The Brand Laureate Billion Dollar Brand is awarded to market leaders with businesses that span the globe and that play a significant role in the economic development of their respective countries.

  • Brands, Murdered on the Dance Floor

    I love Sophie Ellis Bextor, especially Murder on the Dance Floor.  Thanks to Retna for introducing to this exciting music. So, ever encountered brand murderers? After 8 years with About Communication (aboutcom), occasionally we seen some.  But not very often.  However, when we seen one, it could be disastrous to both the brand as well as people working on the same brand. Some characteristics of brand murderer, self pride, constantly boast about the past brands handled, but unable to come out with plans for current brands.  I remember meeting some brand management personnel who brought a number one brand in a sporting industry, to then number two, now, seems out…

  • Suicidal of Brands

    Do you believe that a brand could be heading towards its end of life cycle when hired a wrong brand personnel to handle its brand?  Apologise for the repetitively using the word brand several times. Do you think a brand could be murdered when it was put onto the wrong hands? I am just concerned as quite a number of non-aboutcom client in Malaysia seems to be heading towards that direction.