• White shoes, black shoes, how about giving them brand new school uniforms first?

    TOP, the No.1 brand in Malaysia brought back-to-school cheer to 500 children from selected NGOs from across the nation, through its ‘A Brighter Future with TOP’ CSR campaign. The campaign is in its 4th year of providing school uniforms and other back-to-school necessities to a total of more than 1,600 children from 18 homes. TOP collaborated with leading retailer, MYDIN to carry out the CSR fund raising campaign from November 15 to December 15, which saw 30 cents from the sales of selected TOP products from all MYDIN outlets nationwide channeled towards providing the back-to-school necessities for children aged between 7 to 17 years from 18 care organizations. The school necessities include a full school kit…

  • TOP”共享更美好的未来”筹款活动卷土重来

    马来西亚半岛首屈一指的洗衣剂品牌TOP[1],连续第3年通过”与TOP共享更美好的未来”(”A Brighter Future with TOP”)或”Cerahi Kehidupan Bersama TOP”,为全国指定关怀组织的孩童提供开学的必需品。

  • Food for thoughts, good thoughts.

    Last Thursday I was in Georgetown, Penang, with my colleague as well as client, for Ayam Brand Community Care 2017 for Penang Region. We were there to meet and greet 6 charity organisation based in Penang, namely Rumah Kebajikan Seri Cahaya, Wisma Anak Kesayangan, House of Hope, The Cerebral Palsy Children’s Association of Penang, Shammah Homes and Rumah Kanak-Kanak Taman Bakti. The client held such event once a year throughout Malaysia, including East Malaysia, and Brunei too.  We are glad to be a part of this campaign, working with the many charity organisation, understanding their needs, struggles as well as suggestions to help them better. We started the event with…

  • Team work makes perfect.

    Ayam Brand, famed for its wide range of healthy and convenient, preservative-free canned products is celebrating its 125th anniversary with a nationwide initiative themed, ‘We Care, We Are Family’. The anniversary celebration coincides with the 10th consecutive Ayam Brand™ Charity Campaign. This year’s charity campaign will reach 60 charity homes in 11 locations across Malaysia and Brunei, providing 324,000 healthy meals for charity. The team was in Ipoh for its Perak’s CSR edition as well as a junior chef competition yesterday. In Perak, the recipients include Pusat Jagaan Anak-anak Yatim dan Miskin Nurul Iman, Pertubuhan Baitul Aini Ipoh, Praise Emmanuel Children’s Home, Jawatankuasa Pusat Jagaan Praise Ipoh, Vision Home Ipoh…

  • 6 charity homes in Negeri Sembilan receive 2 months’ supply of Ayam Brand products.

    Ayam Brand™, famed for its wide range of healthy and convenient, preservative-free canned products is celebrating its 125th anniversary with a nationwide initiative themed, ‘We Care, We Are Family’. The anniversary celebration coincides with the 10th consecutive Ayam Brand™ Charity Campaign. This year’s charity campaign will reach 60 charity homes in 11 locations across Malaysia and Brunei, providing 324,000 healthy meals for charity. Over ten years the Ayam Brand™ Charity Campaign has benefitted close to 18,000 people from 422 charity organizations – providing them with 1,080,000 healthy meals! The sixty charity homes, 57 from across Malaysia and 3 from Brunei Darussalam received Ayam Brand™ tuna, mackerel, kernel corn, processed peas,…

  • Ayam Brand Launches 1st Charity Campaign in Brunei!

    Ayam Brand launches the first charity campaign for Brunei, and we are all excited to be in Brunei with the Ayam Brand team to work on this campaign together.  It is also the first time for me to meet the Ayam Brand team there. We are glad the event went well with the great coordination from many aspects – the venue, logistic, people, charity organisation, food, ingredients etc.  There are just so many things could go wrong, you know, Murphy’s Law.  Thank God, all went smoothly. And I spent majority of my work week in East Malaysia, or famously known as Borneo.  I met interesting people, couple etc outside of…

  • Back at Sabah for my eighth visit with Ayam Brand

    It feels good to be back again to Sabah, and this would be my eighth visit with Ayam Brand, since we work on this project. The time flies really fast, and I always enjoy meeting the Ayam Brand team in Sabah as well as, of course the respective charity organisation.  Every year the program will choose to work and donate the products to different homes, so we won’t be having the same organisation every year, and, it is an important part of this campaign, reaching to even more people in Malaysia. Children from the participating home in this year’s campaign were introduced to Bento, a single-portion home-packed meal common in Japanese cuisine…

  • The 9th CSR Initiative for Ayam Brand in Sarawak

    It is the 8th CSR initiative to take place in Sarawak and it is good to be back again with the Ayam Brand team to work on the annual campaign to give back to the community. This time round, we will be traveling to East Malaysia, with some rather extensive schedule.  Yep, why I said extensive, because it would have been over 3 locations, in 3 days.  In the past, we used to do 2 locations over 3-4 days. So this year we worked with The Coffee Factory crew to setup the locations for this media event. It is good to meet some of the homes whom were the recipients…